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Introducing Advertising
R6,900.00
“Introducing Advertising” is a fundamental guide offering invaluable insights into the advertising industry. This Skill Set covers advertising basics, agency operations, the role of copywriters, marketing communication tools, and persuasive writing skills. Focus on communication processes, marketing communication planning, market segmentation, target marketing, the creative process, advertising media, and the link between advertising and branding. Explore the role of the advertising manager and measurement of advertising effectiveness. This comprehensive Skill Set is essential for students seeking a foundational understanding of the advertising field.
As an institution that is responsive to changing student requirements in certain sectors of the market, we have introduced an online option offering shorter courses. These courses provide quick wins for busy professionals and can fast-track careers in a matter of weeks or months. Professionals can stay at the cutting edge of industry-relevant skills development, as they compete in the dynamic 4IR (fourth industrial revolution) job market. Like our distance courses, our online courses allow you to register at any time. Studying is flexible and can be scheduled according to your needs.
COURSE DURATION:
12 Months
COURSE START DATES:
You can start studying this course at any time of the year as soon as you have completed your registration, you can get started. There are no specific registration dates!
COURSE INFORMATION:
This course contains a CourseBookTM, which is an innovative fusion of the traditional textbook and online course, combining quality educational content with an interactive, social learning experience to promote success. The course has been broken into three Study Phases:
- Study Phase 1 Quiz:
- What is advertising?
- The advertising environment
- The advertising agency
- Study Phase 2 Quiz:
- Advertising copy
- Persuasive writing
- Advertising and marketing communication
- The communication process
- The marketing communication planning process
- Study Phase 3 Quiz:
- Understanding the target market
- The creative process
- Advertising media
- Advertising and brands
- Managing advertising
- Measuring advertising effectiveness
ASSESSMENT:
Work through the workbook. At the end of each Study Phase, there is a quiz to complete. You need to complete and pass each of the quizzes with a minimum of 70% to get a certificate. No restrictions on your attempts.
COURSE EXIT OUTCOMES:
After completing this course, you should be able to:
- Describe foundational advertising concepts, including evolution and agency roles for a complete industry overview.
- Analyze environmental impacts on advertising strategies, focusing on adaptation in the African context.
- Illustrate advertising agency structure, highlighting roles and strategic marketing communication use.
- Develop persuasive content with ethical standards for compelling copy across media.
- Compare and integrate marketing tools, emphasizing advertising’s role in achieving marketing objectives.
- Summarize advertising and marketing planning processes, ensuring effective message delivery and audience engagement.
- Classify and tailor messages for market segments, using dynamic strategies for relevance in evolving demographics.
- Describe the advertising creative process and select media based on campaign objectives, including traditional and new media evaluation.
- Differentiate between branding and advertising, focusing on brand awareness, equity, and repositioning strategies.
- Synthesize the advertising manager role and evaluate effectiveness, including management tasks, skills, and feedback use, with a focus on South African markets.
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