Marketing Management Basics (MMB)

Delve into marketing management principles with this comprehensive Skill Set. It explores various facets, including the marketing environment, mix, strategy, public relations, and mass communication. Gain fundamental competencies crucial for the development and evaluation of effective marketing plans. Additionally, navigate the strategic landscape of digital marketing to round out your understanding of contemporary marketing practices. This holistic approach equips you with a well-rounded foundation in marketing management, preparing you to address the dynamic challenges of the field.