Advertising: Concep, Campaigns and Copy (ADCC)

This Skill Set covers the art of crafting impactful ads across diverse platforms, emphasizing essential groundwork, authentic consumer relationship building, and utilization of various formats. Key strategic elements include identifying opportunities, setting objectives, budgeting, and evaluating campaigns. The Skill Set also delves into writing for specific platforms such as print, radio, TV, in-store materials, catalogues, and digital media. Hone your research, planning, and writing skills to adeptly tackle client briefs and succeed in the dynamic world of advertising.